Grading & Rubric
Your final grade is composed by 50% for an individual achievement – centered around your personal blog – and 50% for a team achievement – centered around your blog-based learning module. The evaluation for an achievements is based on a rubric (see below).
| No. | Description | Deliverable | Final Grade |
|---|---|---|---|
| 1 | blog (individual) | Personal Wordpress webblog, 1 blog article per week | 50 % |
| 2 | feedback (individual) | 1 blog comment on another student’s blog per week | |
| 3 | Blog printout (individual) | Personal blog printout* with list of comments (including target blog). Deadline: 12/02/10 (12 pm) | |
| 4 | Learning module (team) | Blog-based learning module created by team of 4-6 members | 50 % |
| 5 | Final presentation of project results, 30 min. (team) | Printed handout of blog pages and presentation slides/handout*. Deadline: 12/02/10 (12 pm) |
*) Important: please hand your printouts in as loose, numbered pages with your name & student ID on every page held together only by a paper clip. Must be accompanied by the appropriate cover sheet (see ILIAS admin folder) filled in and signed by you. For the presentation printout, I need one cover sheet for each team member. Both your individual WordPress blogs and the group blogs must be exported as an XML file and uploaded to the ILIAS server in the directories named “/student blogs” and “/team blogs”, respectively by 12 Feb 2010, 12 pm.
See also Workflow for these tasks.
Rubric
A rubric is “a [project] scoring tool that lists the criteria for a piece of work or ‘what counts.’” So a rubric for a multimedia project will list the things the student must have included to receive a certain score or rating. Rubrics help the student figure out how their project will be evaluated.” (Goodrich) Here is an example of a web project rubric - your blog and your project are also (special) web projects!
And here is the rubric that will be used to evaluate your results.
The course’s first used rubric (SS09) drew heavily on a rubric created by Bruce Spear in his Business English course (WS 2008/2009). The best blogs from that course of graduate students were:
- Anni’s “Passion for Events” blog
- Constance Dupont’s Blog (only one not in marketing – but in HR instead)
- kstrehober’s marketing blog (with a personalised favicon!)
- Leneberlin’s Blog
- Manon’s Marketing Addiction
- Marlin’s Marketing blog
- New Concepts on Market Research (this is the author of the “why do I blog” article on elerner’s weblog
for the present course, you have the privilege to be able to draw on a much larger number of individual student blogs and group blogs from student projects – with a course average of 1,5 (so – not bad at all).
Formative vs. Summative Evaluation*
We distinguish between formative and summative evaluation. Formative evaluations include any comments that you can do something about to learn more and better. Summative evaluations are grades that end the course and which we basically don’t talk about. Your interest should be to get as much formative evaluation from as many people and as often as possible. Summative evaluation is a systematic approach to evaluation with limited use in practice. You should use the rubric mainly as a guideline, and not as a beacon, and take other good practice examples (from the Internet, e.g.) to improve your results.
Date: March 17, 2009