Usability Testing
Not every one of the visitors of your new project blog sites will be as awed as the fine young man in the picture. But the truth is: until you show your stuff to strangers, you won’t know! You’ve worked hard on your sites but when you’re on a project for a while, you don’t see the wood for the trees anymore – it’s important that you bring in some outsiders to look at your tackle and size it up, give you ideas about missing links, missing information, design flaws, content glitches – and also in order to plain tell you how awesome your work is! (See here for usability testing tips.)
An interesting article appeared in Knowledge @ Wharton today making the point that e-commerce gets more personal in the age of mobile networks. Though none of you are trying to sell any products over your sites, you’re all in the e-commerce of information and many of the inferences of this article apply. It also says that ‘focus groups’ are overrated, measurements however aren’t: begin to look at those numbers Google Analytics surprises you with (see our student module, too)!
So get up and do those usability tests with friends, family, strangers, if you haven’t done them! You’ll be thinking about presenting your project sooner than you know it – the next three weeks will fly by, they always do at this time.
Date: June 18, 2010

